Authentic School Portraits is redefining school photography with a modern, accessible, and stress-free approach for families and schools alike. What truly sets ASP apart is The Playful Approach—the photographers don’t just take photos; they build real connections with children, creating a relaxed and fun environment that captures genuine, natural smiles.

To capture the exciting and playful nature of the brand, as well as aiming to appeal to the children and their parents or carers, as well as the school’s booking the services, we created a brand identity that felt friendly, packed with character, while keeping things professional and polished.