My Little Bud creates adaptive clothing that is both functional and beautiful, designed to support babies and children with medical needs while feeling just as perfect for those without. The branding focused on inclusivity, empowerment, and joy, helping every little one feel confident, comfortable, and included. The identity features a simplified rose bud illustration and a subtle rose bud within the letter ‘B’ of the primary logo, a thoughtful nod to the brand’s inspiration. The final visuals balance a clean, minimal foundation with soft watercolour details that convey warmth, care, and playfulness. The project included a complete logo suite, custom watercolour brand elements and patterns, complementary fonts, and a detailed brand guide with visual mockups and a one-page cheat sheet.