National Campaign Creative Direction, Custom illustrations & Calendar designs
I collaborated with Origami Graphics and Mental Health Australia on the national World Mental Health Day 2025 campaign, which centred on the theme of connecting with community.
I developed the creative direction for the campaign’s visuals, including custom illustrations, and ensuring the designs were inclusive, accessible and resonated with a diverse audience. The project involved creating print and digital calendars featuring daily activities and resources curated by partner organisations tailored for different segments of their target market.
Accessibility was a key focus throughout, with careful attention to colour contrast and screen-reader-friendly layouts to ensure a positive experience for all users.
Want to see more? Download the calendars here!