The Daisy & Hen rebrand was all about breathing new life into an established brand while keeping its heart and personality intact. The goal was to create a refreshed identity that felt more versatile, cohesive and elevated, without losing the charm their audience already loved.

The project included refining the logo and creating a full logo suite for flexible use across all platforms, updating the colour palette to be richer and more accessible, and introducing a set of three brand patterns designed for both digital and print applications. I also developed a custom illustration style and a collection of hand-drawn elements to add warmth, personality and a sense of playfulness.

The result is a brand that feels fresh, distinctive and full of character, ready to grow with Daisy & Hen while staying true to its roots.